This wonderful, inclusive clothing brand is doing big things in the fashion industry as well as online presence. Representation and education is something that this brand has perfected from its conception. The wonderful owners wanted a logo that was modern and works well in fashion, as well as embody the brand message. I used a serif font because it felt more organic and traditional in nature. I felt inspired by the percentage sign and what it represents that we are all a certain percentage, or mix of many different ethnicities and I wanted to highlight that fun nuance. Definitely an amazing brand to support!